Adobe stories
AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.
WhatsApp Web and Windows users can now review PDFs in-chat, reducing the need to download files as Adobe targets workplace document sharing.
Enterprises are spreading AI use across several platforms, heightening identity and access risks as agents gain broader system access.
Newsrooms, designers and robotics teams are set to gain new AI tools as NVIDIA expands detection, agent and edge software at SIGGRAPH.
The new division will strengthen Code and Theory's push into large-client transformation work as it deepens ties with Adobe and IBM.
Enterprises can now let AI coding tools build integrations while keeping deployment, monitoring and security checks inside SnapLogic's platform.
Local processing is letting users keep sensitive data offline while speeding up everyday tasks, creative work and gaming on new AI PCs.
The launch could help firms move AI projects past pilot stage by turning existing integrations into governed tools for agents without rebuilding them.
Business users gain faster, cheaper image generation and new video editing tools as Google Cloud rolls out Nano Banana 2 Lite and Gemini Omni Flash.
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.
Users can now tie design work to coding and workplace tools, as Anthropic widens Claude Design's reach across teams and projects.
A broad industry push aims to give cyber defenders shared tools for spotting AI flaws, as regulators weigh whether open models raise new risks.
The Toronto startup must prove interactive photo tools can keep users engaged beyond the novelty as it begins with only one free app.
Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.
Editors can now build synced sound effects inside Adobe Premiere Pro, cutting rough sound design time for smaller teams under pressure.
Productivity gains are lagging as Australian workers spend longer at work, prompting Logitech to pitch devices that ease mobility and presentation stress.
Sports teams juggling dozens of sponsors and channels are set for tighter content control as a new Adobe-backed system tackles governance and ROI.
RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
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