LiftVector India - News for Aviation operators and industry decision-makers
India

Marketing Stories - Page 22

Indian Stories

Marketing stories

Global Stories

Marketing stories

AI agents vs AI automations: how to get the mix right in your future marketing strategy
Digital Transformation

AI agents vs AI automations: how to get the mix right in your future marketing strategy

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

By Pipin Firmansyah • 4 min read • Thu, 19th Mar 2026
Launchd buys WeAreTENZING to boost ANZ creator reach
Marketing Technologies

Launchd buys WeAreTENZING to boost ANZ creator reach

Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Mar 2026
Foxtel & PubMatic debut programmatic live sport ads
Marketing Technologies

Foxtel & PubMatic debut programmatic live sport ads

Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026
AI speeds up content production, but sameness a problem
Customer Experience

AI speeds up content production, but sameness a problem

PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026
Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026
Why brand visibility is the most critical metric in today's AI-driven world
Customer Relationship Management

Why brand visibility is the most critical metric in today's AI-driven world

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

By Gemma Manning • 7 min read • Wed, 18th Mar 2026
Pattern appoints David Jennison to lead European growth
Data Analytics

Pattern appoints David Jennison to lead European growth

Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.

By Sofiah Nichole Salivio • 4 min read • Tue, 17th Mar 2026
Adobe chief Shantanu Narayen to step down amid AI shift
Software-as-a-Service

Adobe chief Shantanu Narayen to step down amid AI shift

Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.

By Mark Tarre • 4 min read • Mon, 16th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026

Stories from Other Regions

Marketing stories

Amazon DSP adds Spotify ads in Australian integration
Digital Entertainment

Amazon DSP adds Spotify ads in Australian integration

Amazon Ads links its DSP with Spotify in Australia, giving brands programmatic access to streaming audio and video ads in one platform.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
World Cup to spark UK spending surge & second screens
Gaming

World Cup to spark UK spending surge & second screens

World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.

By Sofiah Nichole Salivio • 4 min read • Wed, 18th Mar 2026
Clevertouch unveils lovemartech Academy for martech skills
EduTech

Clevertouch unveils lovemartech Academy for martech skills

Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.

By Mark Tarre • 4 min read • Wed, 18th Mar 2026
Pattern launches tools to boost brands' AI visibility
Marketing Technologies

Pattern launches tools to boost brands' AI visibility

Pattern debuts LLM Access Audit and GEO Scorecard in Australia to help brands track and optimise visibility across generative AI tools.

By Sean Mitchell • 4 min read • Wed, 18th Mar 2026
EE & Samsung offer free AI masterclasses with perks
Customer Experience

EE & Samsung offer free AI masterclasses with perks

EE and Samsung launch free AI masterclasses at Westfield White City, with Galaxy AI demos and a GBP £100 voucher for attendees.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
Slow retail websites risk billions in lost UK sales
Digital Transformation

Slow retail websites risk billions in lost UK sales

Sluggish UK retail websites are prompting shoppers to abandon baskets, risking an estimated GBP £38 billion in lost eCommerce sales this year.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
Retailers warned: identity gaps blunt AI personalisation
Data Analytics

Retailers warned: identity gaps blunt AI personalisation

Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.

By Mark Tarre • 4 min read • Tue, 17th Mar 2026
New Zealand Loyalty Association launches with national study
Customer Relationship Management

New Zealand Loyalty Association launches with national study

New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.

By Sean Mitchell • 4 min read • Tue, 17th Mar 2026