Marketing stories
Businesses risk fading from AI answers unless they build structured pages, schema and discovery files that crawlers can easily read.
Criticism can signal deep attachment in gaming forums, where researchers found Call of Duty and Battlefield fans defend brands while airing flaws.
Older adults are far more likely to doubt digital messages, as a survey finds 41% of UK and US consumers question if they are genuine.
The move adds senior advertising experience as the travel media company seeks to expand internationally and turn first-party travel data into ad revenue.
Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.
A growing number of younger investors are treating domains as a long-term alternative asset, with .ai and .io drawing the strongest interest.
The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.
Rising ad costs and changing algorithms are leaving many UK firms with little visibility over which digital channels win customers.
Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.
Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.
Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.
More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.
Brand-funded short-form dramas are set to reach six South East Asian markets as the partners target mobile viewers and marketers.
A cross-channel analysis suggests advertisers may be undercounting the role of media, with brand and economic factors accounting for much EV demand.
Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.
Non-STEM graduates now make up a third of Hyundai Card's digital team, as the issuer ties hiring to its AI-led business shift.
Ad buyers and publishers can now manage curated web, mobile and connected TV deals in one system, after beta users reported faster execution.
Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.
