Marketing stories
With just NZD $100 and an Auckland bedroom, Firefly soared to the Deloitte Fast 50, achieving a near-NZD $2 million turnover and 254% growth annually.
Fjord Trends 2019 suggests that human value is about to be put back in the centre of innovation, with a focus on quiet and meaning in a noisy world.
A Central Otago wine company is using augmented reality (AR) and a 'digital first' strategy to change the way it builds its brand and engages with customers.
A digital marketing agency has noticed that many New Zealand SMEs are paying far too much for SSL certification.
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn't have to be that way.
Kiwi high-growth companies have 40% more salespeople than non-high-growth firms, according to the 2018 Market Measures survey.
Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.
Gartner urges marketing leaders to adopt new, collaborative leadership styles in order to successfully lead agile teams.
A Hootsuite study reveals that businesses leveraging social media reap benefits beyond marketing, including community engagement and market insights.
AI could bring enormous value to marketing as an enabler that helps people, not one that takes away their jobs.
HubSpot appoints former Google Cloud leader Shahid Nizami as managing director for Asia Pacific. He will be based in Singapore.
Organisations must shift their thinking from integrating multiple systems across the business, to building a platform.
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer's needs.
A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.
Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.
IdentityLink is a marketing solution that aims to ethically enable clients to target consumers and clients at the right time and in the right way.
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
AI is set to revolutionise marketing, offering real-time personalisation and conversational experiences at scale, according to a report from Gartner.
DXP provider Liferay says digital experience platforms are forcing a categorical shift in the technology marketplace.
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
