Retail media stories
The hire strengthens Quantcast's push in Southeast Asia as it looks to grow revenue and roll out its Q+ ad product across the region.
The tie-up could help brands target shoppers using consented banking data as open banking moves further into loyalty and advertising.
AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.
Fans shopping before kick-off are being targeted as advertisers chase last-minute beer, spirits and snack sales on Uber's platform.
Retailers gain a templated way to host branded content and shoppable pages, as suppliers seek better visibility and clearer sales attribution.
Brands will soon be able to target GIFs, stickers and search on GIPHY as Koddi and LiveRamp extend commerce media beyond retail sites.
Brands facing AI-driven shopping shifts will get hands-on support as Wayvia adds advisory and execution services alongside its platform.
Pressure is mounting on companies to prove AI is governed in real time, as agentic systems take decisions and access sensitive data.
Programmatic DOOH is helping brands lift awareness and sign-up intent by reaching gym-goers and wellness shoppers near key locations.
Streaming ads are being tied more closely to sales as Amazon links Prime Video's Elle to shoppable campaigns for L'Oréal Paris and Swisse.
It has built a global eCommerce operation by expanding beyond used computers into bulky goods, while navigating supply chain shocks and tariffs.
The ranking bolsters Netcore Unbxd as retailers seek search tools that can lift conversion across multiple sites, languages and channels.
Telecoms operators could keep more customer data and service revenue as the pair embed AI agents into television software.
Brands risk being invisible in AI search unless they measure how chatbots such as ChatGPT and Gemini recommend them.
Price and convenience still shape Australian grocery baskets, despite nearly half of shoppers saying local suppliers matter most.
More than 20 million headphone users will gain access to live radio, sports and podcasts as TuneIn expands onto Bragi's platform.
TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.
Product data teams can now oversee AI agents in Akeneo's cloud, reducing manual catalogue work and tightening control over approvals.
Trust remains the main hurdle as nearly two-thirds of UK adults say they are uneasy about AI making purchases for them.
Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.
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