Retail media stories
That points to a shift in how much large groups reinvest in promotion, with the 25 US-listed advertisers studied seeing their ad-to-sales ratio fall from 6.1% to 5.5%.
Rising AI-linked investment and major global events are set to keep ad budgets climbing, even as consumer caution and geopolitical risks persist.
The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.
Advertisers may see simpler campaign setup and less manual work as Amazon folds sponsored, display, video and audio buying into one platform.
Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.
Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.
More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.
The expansion gives brands access to in-app audiences across 25 markets as inDrive seeks a second revenue stream to support lower fares and commissions.
The appointments bolster Algolia's push into enterprise AI, as it seeks to turn search into a trusted retrieval layer for customer data.
The eCommerce technology group is reshuffling its top team as it looks to sharpen growth and compete in a tougher market.
One in four Southeast Asian shoppers now use generative AI to discover products, exposing how last-click tools miss the path to purchase.
Most common marketing tasks could become costlier or less effective, as a privacy review says the reforms would hit 31 of 32 activities.
Advertisers can now measure store visits during a campaign without paying an extra fee, as Drako folds foot traffic attribution into eligible media buys.
AI shopping tools and cashback apps are set to capture most new eCommerce marketing spend as brands move before search and click.
Retailers and brands lack a reliable way to link AI shopping recommendations to sales, a gap Azoma hopes to close with new backing from dunnhumby ventures.
Advertisers can now target in-market consumers beyond insurance as new audience signals from comparison-shopping activity extend across multiple channels.
Local brands will get more support as the ad verification firm deepens its Malaysia push amid rising concern over AI-generated content quality.
Retailers can now spot stock gaps, feed issues and concentrated sales risks more quickly through a daily Google Shopping dashboard.
Visitors at Gateshead's Metrocentre now get event updates and ads from a network of screens fitted into the 40-year-old mall.
Shoppers could save time hunting discounts as Maple Deal Global adds verified offers from multiple markets to one site, with purchases elsewhere.
